“Starting a Brand before Entrepreneurship”——Interview with Chen Songlin, Director of Changling Diamond Tools Factory

In the past two years, the entire saw blade industry has been sluggish. When more than 30 sawmills in Qiankan Township shrank into about 15 today, Chen Songlin’s Changling Diamond Tools Factory did not retreat, from 2003. The output value is only 300,000 yuan. By 2008, the output value will reach 900,000 yuan. The secret of this is Chen Songlin's "creative brand."
In 1993, Chen Songlin began to help other manufacturers to sell blades. After several years of salesman experience, Chen Songlin accumulated rich experience, had a certain customer base, and opened a small blade factory with small investment and high profits. Finally, in 2003, he invested 100,000 yuan to build the Changling Diamond Tool Factory on his own 100 square meters.
“At the beginning of the factory, I borrowed 30,000 yuan from the Qiankang Credit Union. The township government also supports us and organizes us to visit and study in large companies to improve the quality of our products. This also benefits me. Shallow." Chen Songlin said.
It is understood that in 2003, Changxing's road cutting film market share in China reached 50%. Excessive concentration made competition increase. In order to make profits, some manufacturers can only control low cost, which led to the decline of product quality. Chen Songlin has started to work closely on the brand strategy.
“We registered the 'Changling' brand in 2003, and purchased the most advanced computer-controlled sintering machine worth 30,000 yuan, and it is the first company to do color packaging in Qiankan.” Chen Songlin proudly said . Chen Songlin believes that it is the basis for improving product quality and brand efficiency by making a big effort to buy equipment.
Talking about his own sales experience, Chen Songlin was filled with emotions: "In the past few years, I have ran Jiangsu, Sichuan, Guangdong and other seven or eight provinces, more than 30 regions, with samples to sell. Sometimes on the train for a few days and nights Can't sleep, it's also a common thing to run a big circle without a product being sold out." But he is not discouraged. According to him, "The key is to put the mentality well, and I can trust the quality of my products." Today, he rarely goes to the field to sell, and customers who have developed over the past few years will take the initiative to contact him to order his products.
Chen Songlin said: "This year, I spent another 60,000 yuan to purchase one of the most advanced computer-controlled sintering machines in China. I plan to develop other series of products to seek a broader market."