Analysis of the road to the expansion of Wuhan diamond tools in the US market

When the American skilled workers used the diamond saw blades produced by Han, the work efficiency was greatly improved. They all thought it was a Japanese product. Finally, American workers knew that these were all "Made in Wuhan." Yesterday, the relevant person in charge of Wuhan Wanbang Laser Diamond Tools Co., Ltd. told reporters that entering the US market requires not only excellent technical skills, but also the use of talent strategy, in order to gain a foothold in the United States.

In the process of going out, Wanbang chose a cutting-edge market for cutting-edge products. The United States occupies half of the global market for drilling and cutting consumables, and at the same time has the strictest requirements on products. It is the best touchstone for Wanbang products.

In 2009, the financial crisis swept the world, and the United States introduced a policy of stimulating domestic demand. One of them was the highway renovation, which consumed no less than 5,000 diamond saw blades per day. Wanbang has keenly captured this excellent market opportunity, and has gone to the ocean to approach the cutting-edge market. DDT Trading Company was established in Chicago to sell its products to the US market with its own brand “DDT”.

In order to quickly enter the US market, Wuhan Wanbang chose to establish itself in Chicago. From the map, Chicago is located in the central United States, and has the strongest radiation effect on the US market. In addition, many members of the American Concrete Drilling and Cutting Association are in Chicago, an industrial city, especially the industry leader and the current chairman of the Drilling Association, Hard Rock, in Chicago. Wuhan Durban's DDT company is located less than 3 kilometers away from Hard Rock, and often visits this company to establish close ties.

In response to the distrust of Americans' foreign products, Wuhan Wanbang directly seeks Americans as marketing director. Wuhan Wanbang is eyeing a person: Roger Allen, CEO of the American Concrete Drilling Association. At the time, Roger Allen’s company was acquired and it was unsuccessful to leave the company. After Hard Rock Company, the head of Wuhan Wanbang, Gu Gu Mao, invited Roger Allen to be the marketing director. “The annual salary is 160,000 US dollars, plus oil and travel subsidies, etc., 300,000 US dollars a year.” With the company's technology, the DDT order amount is growing at a rate of 100% per year, and currently accounts for 10% of the US concrete drilling and cutting tool market share. Today, Roger has also changed from a former sales director to a company shareholder.